Marketing Coordinator - Full Time

JOB TITLE: Marketing Coordinator
BUSINESS GROUP/DEPT.: Sales
FLSA: Non-Exempt
REPORTS TO: Vice President / Sales
DATE: January 30, 2020

Purpose Of The Job

Under the direct supervision of the Vice President, this position develops and executes the company’s overall marketing efforts. This role will develop innovative ideas that tie together all marketing disciplines (video, web content, social media, blogs, etc.) in order to bring brand awareness to target markets.

Quarterly ROCKS 

Each quarter the Marketing Coordinator will establish, with the Vice President, the specific results, improvements, or accomplishments required to support HCS and departmental objectives. These are expressed as ROCKS.

Essential Job Duties

  • Following processes and procedures according to the “HCS Way”

  • Content Creation of all marketing media

  • Create marketing content calendar and execute to meet deadlines.

  • Maintain consistent branding; adjusting message among various platforms.

  • Market Research

  • Trade Show follow-up strategies

  • Establish and maintain Social Media accounts

  • Align content with SEO tactics

  • Create Marketing campaigns for various HCS departments

  • Partner with sales team to reach sales goals and objectives

  • Stay highly organized while multi-tasking across multiple departments.

  • Performs other duties as necessary in support of business objectives. The intent of this position description is to guide the activities of the Marketing Coordinator. It is not intended to limit the thinking and creativity of the person to the work of this function. Nor is it intended that this describe all the work that may be required of the person in this position.

Position Requirements

Educational & Experience Requirements

  • High School Degree (GED)

  • Bachelor degree in Marketing preferred

  • Typing test and position aptitude tests

  • Basic understanding of SEO/SEM and CMS (WordPress preferred)

  • Google Ads & Analytics, B2B and digital marketing experience preferred.


Physical Requirements

  • Extended hours in front of a computer screen

  • Repetitive Motions: Substantial movements (motions) of the wrists, hands and/or fingers

  • Talking: expressing or exchanging ideas by means of the spoken word.

  • Desk space related tasks such as computer work and typing.

  • Visual inspection of work with close visual acuity and color determination

Technical Requirements

Results Oriented: Ability to focus on important issues, regularly refocuses on results and demonstrates a drive to exceed performance targets

Interpersonal Skills: Effective communication skills; ability to work effectively in a team environment and to interact with various internal and external customers.

 

Software: Proficient with Microsoft Word & Excel or Google Docs & Sheets, Social media platforms (Facebook, Instagram, LinkedIn & Twitter). Some experience with Adobe Suite (Indesign, Photoshop, Illustrator, Premiere) or similar software.

 

Strategic Creative Thinking: Effectively structure verbal, written, and visual communication in a way that helps audiences focus on a core message, in an unorthodox or ‘fresh’ perspective way

Writes Effectively: Conveys information clearly and effectively through both formal and informal documents; reviews and edits written work

 

HCS Operating systems principles and objectives (this competency appears in all job descriptions):  Knows all HCS established operating systems (e.g. quality, safety, environmental). Understands the responsibility to maintain familiarity of the systems and this position’s role in support of these systems - including a consideration of the impact of individual actions on the systems and the responsibility to communicate concerns and improvement ideas.

HCS Employee Benefits:

HCS is a drug-free company, so you will be required to pass a drug test upon hire and at any point during your employment.

Requirements Regardless of Position:

HCS Operating Systems Principles & Objectives

Knows all HCS established operating systems (e.g. quality, safety, environmental). Understands the responsibility to maintain familiarity of the systems and this position’s role in support of these systems – including a consideration of the impact of individual actions on the systems and the responsibility to communicate concerns and improvement ideas.

CULTURAL EXPECTATIONS

Core Values – Common to all HCS Positions
 

WE ACT LIKE OWNERS
We go above and beyond; we either work as a team or we crumble as individuals.

ON THIS TEAM WE FIGHT FOR THE INCH
We are determined to grow inch by inch. The inches we need are everywhere around us, and when we add up all those inches, that’s going to make the difference between WINNING and LOSING.

WE DO THE RIGHT THING
The high road is not a shortcut. Stick to the highest standard of Integrity, without compromise.

WE ARE COMPASSIONATE
We treat each other like family and our customers as an extension of that family.

EXCELLENCE IS AN ATTITUDE
We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence. ~ Vince Lombardi

Note:  The above job postings are intended to describe the general nature and level of work being performed and the competencies required by persons assigned to the job. They are not an exhaustive list of all duties, responsibilities, knowledge, skills, abilities, and working conditions associated with thet job. The job description is not an employment contract and Hydro-Chem Systems Inc. reserves the right to change any description at any time. Hydro-Chem Systems Inc. is an at-will employer and may terminate employment for any reason at any time.

Hydro-Chem Systems Logo

616-531-6420

sales@hcsclean.com

Hydro-Chem Systems, Inc

6605 Broadmoor Ave SE

Caledonia, MI 49316